August might feel like the month where everything slows down. People are away, routines shift, and the inbox gets a little quieter. But if you’re looking at the West Berkshire property market this month, the truth is very different.

Behind the scenes, buyers are still active. Well-presented homes are getting strong interest, and sellers who have prepared properly are moving ahead with confidence. If you’re thinking about making a move or just want to understand what’s going on in today’s market, this update is for you.

August Market Update at a Glance

• Buyer demand is holding strong, especially for homes that are well-presented, modernised and move-in ready.

• Viewings are translating into offers quickly , many properties are going under offer within 2–3 weeks if they’re priced right and marketed well.

• Off-market activity is increasing, with a noticeable rise in VIP buyers making offers before homes are publicly listed.

• Zoopla reports that agreed sales across the UK are up 13% compared to last summer, showing resilience despite economic pressures.

• Rightmove’s latest data highlights that pricing your home accurately from the start more than doubles your chance of securing a sale within 30 days.

Locally, we’re seeing the strongest interest in Cold Ash, Hermitage, and west of Newbury, particularly from growing families looking for more space and downsizers wanting single-level living near amenities.

What’s Driving Demand?

Two key factors are shaping the market this summer:

1. Affordability clarity
   Mortgage rates have stabilised, and while they aren’t at pandemic lows, buyers are no longer paralysed by uncertainty. Those who are active now are serious and financially prepared.

2. Lack of standout stock
   There’s plenty of property on the market — but far less that truly ticks the boxes for today’s buyers. The homes that are light-filled, styled well, and priced in line with current market conditions are flying.

This means sellers have a real opportunity. But only if the presentation is on point and the marketing strategy is proactive, not passive.

What’s Working for Sellers

Here’s what’s leading to results right now:

Styling and decluttering to create light, spacious, welcoming interiors
Professional photography and video tours to attract clicks and keep attention
Targeted marketing to pre-qualified buyers through VIP lists and WhatsApp alerts
Realistic pricing that positions your home competitively from the start

We recently launched a home in Hermitage and booked three serious viewings in the first 48 hours. Why? Because we focused on standout visuals and matched it with buyers already on our books.

Ready to Make a Move?

If you’re planning to sell, don’t wait for autumn to get started. It takes time to prepare your home, capture it well and line up the right buyers. We’re already working on September launches — so now’s the time to plan ahead.

Whether you’re upsizing, downsizing or simply curious what your home could achieve, I offer a free 30-minute ‘Get Market Ready’ call where we’ll cover:

• What buyers are prioritising right now

• Simple updates that make the biggest impact

• A clear plan to move forward with confidence

Just email team@emmettbloom.co.uk with the subject line “Market Ready” to book.

Kind Words From a Recent Client of the above home 

“I have thoroughly enjoyed working with you. You have been so incredible and helped me every step of the way “

My Take This Month

Confidence is still building, but this isn’t 2021. Buyers are thoughtful and time-conscious. Sellers need to lead with value, quality presentation, and realistic pricing. The right strategy makes all the difference — and many homes are selling quietly or within weeks of going online.

If you’re thinking of moving or just want to know what’s possible in today’s market, I’m always happy to have a no-pressure chat.